GBP gets Savvy Marketers Award

You guys know that this year has seen me embrace the online world a whole lot further - all you need do is check out the links at the side of this page, to see where I can now be found.

The likes of Twitter and Facebook are firmly placed as a key element in my day-to-day activities and have brought me closer to so many great people - some of which I've subsequently gone on to work with.

When building your social media presence, it's very easy to forget just who's out there, who you're trying to communicate with, and who's actually taking notice.

Sure, you can post pictures, links, comments and start discussions... but what does this matter if a) nobody is listening or b) you don't gauge the success of your activities?

I've never been one to enter competitions or blow my own trumpet; if people like what I do, then I'll gladly take the praise. So, it came as a very nice surprise at the end of last week to hear that I'd won an award for my efforts!

Turns out Savvy Marketers Awards 2010 named Giles Babbidge Photography the Best Small Business in the category of Best Facebook Page. You can check out the page here.

Savvy Marketers is a great resource created by Louise Barnes-Johnston and Sam McArthur, offering valuable online marketing how-to information to the small business owner. If Louise's name sounds familiar, you may remember it from my interview with her, as described in this post.

I'd just like to say a big thanks to Louise and Sam, and a warm congratulations to all other winners in this year's Awards.

Here's to yet more successful online endeavours in 2011...

Another last-minute shoot

A quick case study about a shoot from last week, which came at the very last minute from a long-standing client of mine...

Complicated story cut short, I received a phone call on Friday. The details about what was required seemed clear enough - shoot and supply a set of simple head-and-shoulders portraits for use in a forthcoming report. This was as much a surprise to them as it was to me, having already been confronted with a set of images depicting people which "look like they've just escaped from prison." Not a good look.

Thankfully, I had already met some of these people in the past and knew that this really wasn't a fair reflection on them, rather it was a reference to the fact that their current 'portraits' were most likely unflattering, 'rabbit caught in the headlights,' point-and-shoot snaps. Again, not a good look.

To top this off, everything - words, pictures, layout - had to be ready for publishing in less than a week, meaning all images needed to be edited and ready to go at their London office first thing on Monday morning (yesterday).

This is not an unusual amount of pressure for me. It happens all the time, so I immediately knew the setup I would use. And, knowing the sort of office space I would likely be setting up in, my choice of kit was instinctive.

So, here's the 'studio' space we took over for a couple of hours. A fairly typical boardroom affair, it came with an instant backdrop and soft back lighting in the form of large windows and blinds:



Arriving in plenty of time, I tested a few angles to see which window would work best, and decided on the furthest right (as viewed in the picture above). The next stage was to conduct a few lighting tests, arranging first one then two halogen lamps, which would produce soft, flattering results with the minimum of shadow.

Stepping back from the scene, here's what it looked like. Notice how the middle blind is drawn closer to give the desired effect, while the two outer ones (and out of frame in the final images) were left more open to allow extra light to reach the subject:


You can see two of the results at the top of this post.

All said and done, my kit was set up, broken down and all images captured within the space of two hours. The editing process was completed when I got back to the office, followed by the upload and supply of all high resolution files, via my website, later that afternoon.

Make the most of your pictures!

A recent shoot got me thinking about how people don't always make full use of the photographs which they commission. Thankfully, those involved on this particular occasion will.

So, I was asked to attend the relaunch party of a local beauty salon, capturing a series of images depicting the proceedings over the course of a few hours. Getting on site early allowed me to catch up with my client (she contacted me via LinkedIn, having remembered me from a networking group we both attended 4 years ago), and get a good idea of the location and lighting considerations.

Before guests started to arrive, I made it my priority to capture a set of nice, clean images showing the atmospheric, newly-decorated rooms, including detail shots. The rest of my time was then spent capturing a mix of posed and un-posed pictures of everyone chatting, networking and generally enjoying the free champagne.

Perfect PR material.

In the first instance, my images hit an advertorial feature in the local press (see photo above). Ffollowing that, they will be used in both printed and online media well into the future.

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The great thing about photographs - especially the digital variety - is that they are very flexible when it comes to how you can use them. Sounds kind of obvious, right? Well, not necessarily.

Ahead of any shoot, I always have a meeting and/or series of emails and phone calls with my clients, in which we discuss not just the sort of imagery they are wanting, but the ways in which those pictures are ultimately going to be used.

Quite often, thoughts turn simply to the immediate output (profile pictures on a company's website, for example), and regularly the possibilities just... stop. At least in the client's mind. But why should they?

You need to think laterally, people, and consider what other opportunities are out there for spreading your message!

Let's be frank - you're prepared to pay out 'X' amount for my services, so why wouldn't you make the most of our time together? This isn't exploitation, it's value for money. Bang for your buck... call it what you will.

Never be afraid to ask about the potential for using photographs throughout all your marketing activities - there's no such thing as a stupid question.

The point is, I want my clients to make the most of the photographs I shoot for them. That's why I like working with forward-thinking companies, especially if they have their own in-house or out-sourced marketing department.

It's only be being open to the possibilities that you will ever get the most out of this wonderful, powerful communication device we call photography.