Thursday, 25 February 2010

TFM&A 2010

Earlier this week, I travelled up to London for a show called Technology For Marketing & Advertising. In all honesty, it was not exactly what I expected - but please do not take this as a reflection of the show itself.

I think the problem (if you can call it that) was centred around the fact that a lot of the exhibitors were aiming their services very much at big business - or certainly those bigger than mine. For example, one web content company I was talking to said their prices started at - wait for it - £50,000. Clearly not what I have in mind. Ok, so I often undertake assignments for organisations within this ball-park and bigger, but that figure does not really match my budget right at this moment!

That said, there were some excellent speakers at the event, and I would particularly like to share a resource passed on by Dave Chaffey, the "bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on SEO, PPC, Social Media, Email Marketing, Site Design & Analytics." (this quote courtesy of his Twitter bio).

What follows is actually the web page featuring Dave's presentation slides, which cover a range of topics that might be of interest to you when considering your online marketing strategy. Simply click on the illustration above, or THIS LINK to go straight to the page.

For quick reference, here are the main points discussed:

Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement.

Q2. How can we increase relevance? Recommendations on email engagement strategy.

Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign.

Q4. How can we make our email templates more effective? Practical tips for an engaging template.

Q5. How can we integrate email and social media? Examples of email and social media integration.

I hope you find this as useful as I have, and it would be great to hear your thoughts via the comments section below.

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