Monday, 7 December 2009

Unveiling simplicity

A really quick post for this morning...

I recently undertook a job for one of my long-standing local clients. Nothing over complicated, it was a simple case of recording the viewing of several newly-constructed properties, with the resulting images destined for use in various traditional and online marketing publications.

Given that the people involved were there simply to discuss the new unveiling - and not to be bossed around by their photographer - this was a very flexible shoot which involved me fitting the various imagery of my brief around their schedule.

As is quite typical, the shoot entailed the official 'group' picture, informal portraits and a number of interior scenes showing off the overall spaces, fixtures and fittings. And with the properties being empty, devoid of any furniture, the brief really lent itself to some lateral thinking - after all, how does one make an empty room look homely and inviting to would-be residents? Well, if you know me and my approach, you can imagine that the answer is not too complicated!

Because of my long-standing
working relationship with this client, I knew that they would be very open to the idea of a little creativity in the form of what we technical people call 'wonky angles' ;) It's a simple enough technique, really - you just rotate the camera a little to throw a touch of visual interest into the picture. Simple, but effective.

On a slightly more technical note, simplicity again won the day - I used a single camera, mounted on a tripod (for the interior shots), and alternated between two lenses (note techies: 18-70mm, 10-24mm). Lighting was whatever came through the windows and from the ceiling-mounted light bulbs, apart from the people shots, which required a single flash light either bounced off the ceiling (inside) or fired directly from a position alongside the camera (outside).

So there you have it, a quick post about a quick set of basic imagery which will be used to promote my client and their properties over the medium- to long-term.

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